If you’re in business today, you’re basically at the mercy of the customer. And if you fail to engage your customers, or you’re unable to facilitate interest in your product or service, you may find your doors closing soon, whether these doors are virtual or physical.
Across the world, businesses must employ marketing tactics in order to gain the interest, trust, and loyalty of potential customers. And research across all verticals has shown that in order to engage a customer and establish trust, a business must offer something of value.
Today, digital tools are the driving force behind most marketing campaigns. And in order to effectively use these tools, you really have to stay up to date on consumer trends, demographic studies, and trends in technology as well.
If you’re looking to maximize customer engagement, the following will provide some simple approaches to marketing and a few tools that you’ll want to consider.
Promotional Tools
Everyone loves free stuff. And there’s no better way to introduce yourself and your brand than by offering promotional materials.
Promotional materials can be anything you desire. But before you go stocking up on mousepads and stickers, you’ll want to do some focused research on your target customer group.
For example, consumers of different age groups and socioeconomic standings will have uniquely different interests. This essentially means that if you want to target young professionals in their early 30’s, you’ll need to know what their interests are, what their habits are, and what items they’ll consider to be valuable if your promotional campaign is to be effective.
A few popular ideas you might consider for promotional materials are personalized pens, a variety of apparel, flash drives, coffee mugs, smartphone mounts, portable cell phone charging packs, and the like. These items tend to be useful for professionals.
Content Strategy
One of the biggest drivers for your brand is going to be your overall content strategy. And as mentioned, this is also going to depend largely on who your target customer group is.
The more you know your customer, the better off you’ll be when it comes to creating engaging content. And the more you’re able to speak directly to your customer, the more engagement you’ll see on your blog or website.
Content strategy needs to be tailored to reach a specific customer profile. Basically, this means that if you’re selling to a group of Baby Boomers, your content needs to suit their interests.
For example, adding relevant content to your blog about topics regarding retirement life while incorporating a need or a call-to-action (CTA) for your product or service will be more suited for the Baby Boomer demographic. However, this approach will more than likely not be suitable for Gen Z.
Using Influencers
Nowadays, many people rely on the Internet as their main source of information. Along with this, especially since the onset of the COVID-19 pandemic, online shopping is also becoming a preferred method for consumers.
But if you want to use the Internet to your advantage and receive the most engagement, you have to promote your products in the spaces that your target consumers frequent. And using influencers is a great strategy to promote your business in the Internet age.
Influencers are social media users with huge followings, usually numbering in the 100,000 range or greater. As such, influencers don’t need to be famous in order to promote products. They simply need to have a large enough following that will help gain exposure for your business.
Depending on the popularity of your chosen influencer, you could spend a lot of money on this type of promotion. But it just might be worth every cent.
When you set out into the business world, you have to be prepared to meet challenges that you didn’t foresee in the beginning. So keeping your options open and knowing the best tools to use is going to be your best strategy for marketing success.
