Ever since the Covid-19 pandemic forced people to stay home and shop online, the e-commerce market has exploded. As a result, many businesses will see an 81 percent e-commerce growth this year.
Cosmetic companies have taken advantage of the e-commerce boom. Online beauty sales increased by 363 percent in 2020. But how can you ensure your online beauty brand stands out?
Believe it or not, the cosmetic packaging business uses one of the best tools you have in creating brand recognition. If you haven’t incorporated eco-friendly cosmetic packaging into your brand image, it’s time to start.
Here are some eco-friendly cosmetic packaging ideas you can use to strengthen your brand image today.
1. Glass Packaging
Glass cosmetic packaging is a great option for environmentally friendly containers. For a sleek and modern look, consider using https://www.acmevial.com/vial-manufacturing/small-glass-vials/.
You can also experiment with different colors and finishes to create a unique look for your brand.
For your packaging to stand out, use eye-catching colors or fun shapes and sizes. Glass packaging is customizable to fit your brand’s aesthetic. Add your logo or brand colors to create a cohesive look.
It is recyclable and doesn’t need any extra packaging, like plastic or paper.
2. Cardboard Packaging
You can show your environmental responsibility to your customers without sacrificing style or quality by using recycled cardboard packaging for your eco-friendly cosmetic packaging. Cardboard is a sustainable and attractive option for eco-friendly cosmetic packaging.
It can be printed with your brand name and logo in a variety of colors, and it can be die-cut to any size or shape you need. Plus, it’s easy to find recycled cardboard packaging made from post-consumer materials.
3. Bamboo Packaging
When it comes to eco-friendly cosmetic packaging, bamboo is a great option! It is a sustainable material that is becoming increasingly popular in the packaging industry.
Bamboo cosmetic packaging is strong and durable, yet lightweight and biodegradable. It also has a natural, earthy look that will go seamlessly with your brand.
There are many different ways to incorporate bamboo into your packagings, such as using bamboo boxes, labels, and even tissue paper. Get creative and see how you can make bamboo work for your brand!
4. Sugarcane Packaging
Sugarcane is a natural and renewable resource, making it an excellent choice for eco-friendly packaging. It is also strong and durable, making it ideal for packaging cosmetics.
Sugarcane packaging can be printed with your brand logo and colors, making it a great way to promote your brand. It is also compostable, making it an excellent choice for sustainable packaging.
5. Beeswax Packaging
Beeswax is a natural material that is renewable and biodegradable. Its versatility allows you to create a variety of packaging solutions that complement your brand.
For example, you could use beeswax food wraps to package your cosmetics. These are reusable, and washable and will keep your products fresh and free from harmful chemicals. You can also use beeswax to create unique and eye-catching labels for your products.
6. Custom Printed Pouches
According to Nielsen, 70% of purchases are made at the store. However, with thousands of products lining the shelves, companies have to be creative with their presentation. The solution: making custom-printed pouches. Products that can be stacked into custom pouches allow consumers to pick materials that would otherwise require separate containers. Ideal for liquids, solids, and powders, these pouches keep contents in excellent condition for much longer.
Seamless Eco-Friendly Cosmetic Packaging
There are a lot of eco-friendly cosmetic packaging ideas out there, but not all will work well with your brand. So, take the time to find an option that will fit in seamlessly with the rest of your branding and marketing efforts. Your customers will appreciate your efforts to be more environmentally conscious. According to Fortune Business Insights™, The global Cosmetic Packaging market is projected to grow from $30.98 billion in 2021 to $40.96 billion in 2028 at a CAGR of 4.1% in the forecast period 2021 to 2028.
Plus, it could give you a competitive edge.
If you like what you read, check out the rest of our blog for other eco-friendly cosmetic packaging solutions.