Did you know there are different types of brand awareness? From brand recall to brand dominance, there’s a lot that goes into brand awareness. If you’re a newer small business, you might feel frustrated as you try to outpace your competitors.
Thankfully, there are several steps you can take to start growing a brand right now. Here’s what you need to do.
1. Use Target Marketing
The first of our branding tips and one of the most crucial is to understand your target audience. If you don’t know who your business serves, how can you possibly hope to meet their needs?
This might sound tricky, but all it takes is a little imagination and some research.
It’s a mistake to say “anyone interested in my services,” as this is too broad. Target marketing allows you to instead plan your budget and put those marketing dollars into ads that work.
2. Tell a Story
When growing a brand, you want customers to be able to connect with you. One way to do this is to tell a brand story. How did you get to where you are? What do you stand for, and what do your customers need from you?
These are crucial questions to ask yourself as you build your brand. They give you a purpose and help to guide your marketing strategies.
Having the right professional on your side can help you define and solidify your brand. Corporate communications consultant sunshinemedianetwork.com will tell the story behind your business and reach out to your customers.
3. Push Boundaries
When you’re making progress growing a business, make sure you push boundaries. Take steps toward redefining your industry, and you’re more likely to stick in your customers’ minds.
Be bold and unafraid to follow your goals. Stay true to your mission and tell the world what you stand behind and what’s important to you. This helps define your brand, and customers with similar beliefs will support you.
4. Don’t Neglect Social Media
Social media is an excellent place to promote your business and your mission and tell your followers what you’re up to. Being active on social media platforms provides a look behind the scenes and can put you on the path toward small business success.
Followers can view what you’re up to, and this helps humanize your brand. This can help your business stick in consumers’ minds.
If you’re a bakery, for instance, give your followers a quick look at the kitchen. If you’re an artist, show them some works in progress. Upload a video of you talking about the origins of your business.
5. Deliver on Your Promises
If you make a promise, make sure you stand behind it. For example, you can put a customer’s mind at ease with a quality guarantee. If you promise to go above and beyond to make something right, make sure your customer service is top-notch.
Delivering on your promises will build customer trust and improve their perception of your brand. This is especially important when you’re first starting a brand.
Growing a Brand Starts Here
Growing a brand takes hard work and a lot of effort, but it’s worth it. Start with these simple branding tips that any business can use to achieve success.
Take a look at some of our other marketing articles to learn more about SEO, blogging, and so much more.