Did you know that vehicle graphics are one of the most cost-effective marketing methods? They can cost as little as $0.15 per thousand impressions providing a great return on investment. So how do you ensure you get the design and wrap right?
There are a few pitfalls that you should avoid. Read on as we discuss the vehicle graphics mistakes you should avoid.
Missing Important Information
Designing vehicle graphics is not an easy task. The idea is to grab the attention, and that often involves using a lot of different design elements. When doing so, it can be easy to miss out on the purpose of the design in the first place.
That is to direct sales back to your business. If you do not include the right information, then people will see a great product or service but have no idea how to follow up.
Make sure your brand and contact information is clear and visible. This should be viewable from all sides of the vehicle, including the front and back.
Adding Too Much Information
People can only process so much information in a short period of time. When your car is parked, people may be able to stand and read large blocks of text. When your vehicle is driving past they have a short window to digest what you do and why they need it.
Strike a balance between too much information and not enough. If you do have to give lots of text, then make it easy to read instead of presenting it in blocks. Quick bullet points are an effective way to do this.
Using Poor Quality Wraps
When you use a cheap vinyl wrap the results will not last long. Vehicle graphic colors will fade and the wrap will crack and warp. This will give your vehicle a poor quality, run-down look you don’t want to be associated with your brand.
Choose a quality vehicle wraps from a trusted retailer. Make sure you get it professionally printed then installed. This will ensure you get the most from your investment.
Ignoring Curve and Detail
A poor designer will create graphics design ideas with a one size fits all approach. Even if they have the right sizes, then they need to go further. Vehicles are 3D objects that have curves and designs that should be considered.
If they are not considered, text can warp and curve. Certain areas may even vanish due to details in the car bodywork.
Graphic Fonts and Sizes
Not all fonts are designed for readability. Make sure the ones you choose are easy to read and the right size. Potential customers may find themselves struggling to read or see the text your company is providing.
Vehicle Graphics Mistakes
Now you know the most common vehicle graphics mistakes, you can design a wrap with confidence. Hire a trusted designer to do the graphics, making sure they know the shape of the vehicle. Before signing off, check all of the hints above.
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