When running a small business, the use of social media for marketing is essential. Consider your own shopping and exploring habits. Where do you go to find out more information about a product or service?
There’s a good chance you search for them on a social media platform before or after checking out their website. Social media gives both the business and the consumers a place to interact and learn more about one another. If you’re a business owner, then you need to know how to use Instagram to promote your business.
Here’s everything you need to know about Instagram for small business marketing!
Start With a Business Account
If you want to use Instagram marketing, then you need to create a business account. A business account will open up several resources and tools you won’t be offered on a regular account. Business accounts provide insights about your account and which posts get the most engagement, these insights also provide information about your target audience and what times they’re most active.
You’ll also find Ad tools to help promote specific posts. Take advantage of all of these.
Upload Professional Photos
Instagram is known for photos. The platform gives everyone a place to share their awesome photos and a caption to go along with them. Because you’re running a business account, you want to be sure to post professional photos.
Each photo you post should be high-quality and should reflect your business. Post images that are true to your brand and will offer some type of value to your followers.
Stream Live Videos and Post Stories
To keep your engagement up, you need to stream live videos and post stories. The more active you are on the platform, the better reach you’ll get. When you post on your story, you can interact with your followers by creating a poll, using the question sticker, or sharing fun information about a new product or service.
Live videos are the perfect time to give your followers a behind-the-scenes look into your business. You can use live streams to answer questions.
Interact With Your Followers
Make sure to always interact with your followers in order to keep up engagement. When followers comment on your stories and your posts, make sure to comment back to them.
When you receive messages, you want to respond to each one and respond in a timely manner. This will help you get more Instagram followers and expand your reach.
Learn How to Use Instagram to Promote Your Business Today
If you want to reach a large audience, then you need to learn how to use Instagram to promote your business today. Use all of the helpful tips and advice listed above to help you get started. Remember to create a business account, upload high-quality photos, and stay active and interactive.
Don’t forget to also take advantage of hashtags and the Instagram shop as well!
To find more marketing tips, be sure to visit our blog regularly.