Did you know that there are more real estate agents working throughout the country right now than there are houses for sale?
There are about half a million homes for sale in the U.S. at any given moment. But there are about 1.5 million real estate agents in total.
This makes it very important for real estate agents to do what they can to stand out in the crowd. For many of them, this has meant trying to learn social media marketing.
Social media marketing can be an invaluable tool for real estate agents everywhere. They’ve come to rely on Facebook marketing and Instagram marketing to do their jobs.
Would you like to find out some of the reasons why you should try to learn social media marketing if you’re a real estate agent? We’ve provided several of the best reasons below.
Check them out to better understand the connection between real estate and social media.
Social Media Marketing Can Help to Put a Real Estate Agent on the Map
Since there are more than 1.5 million real estate agents operating throughout the country at this time, it can be tricky for new real estate agents to make names for themselves. How in the world are you supposed to make a splash in your city when there are so many other real estate agents trying to do the same thing?
Once you learn social media marketing, you’ll see how easy it can be to put yourself on the map. You’ll be able to provide people with an overview of who you are and what you can bring to the table when they hire you.
You can obviously try to do this with a website as well. But it’s not going to provide the kind of personal touch that a social media profile will.
You’ll be able to let other people know that you’re a real estate agent who lives in their community and who wants to work with them.
It Can Allow a Real Estate Agent to Connect With New Clients
When someone is thinking about buying or selling a home in your community, they’ll usually look around at which real estate agents they can find. Then, they’ll begin to reach out to some of them based on which ones are the easiest to connect with.
In this day and age, that rarely means actually picking up the phone and calling real estate agents. Instead, most people would prefer to try and connect with real estate agents online if they can.
When you learn social media marketing, this won’t be an issue for you at all. You can make it super simple for people to connect with you directly through your social media profile. It’ll increase the chances of new clients touching base with you and asking for your help.
It Can Let a Real Estate Agent Show Off Their Listings
For years now, most real estate agents have been taking the same basic approach to marketing houses that they’re trying to help sell. They stick “For Sale” signs on them, hold open houses for them, and put together MLS listings for them.
You can and should still do these things when you’re helping a homeowner to try and sell their house. But you should also learn social media marketing to make marketing a house even easier than it would be otherwise.
You can post listings for the homes that you’re selling on your own social media page. You can also post them on community and neighborhood pages to see what kind of interest you can drum up in them.
It’s just one more way in which real estate agents can market homes nowadays. It could lead to you selling houses faster than you have in the past.
It Can Give a Real Estate Agent a Chance to Exhibit Their Expertise
When you learn social media marketing, you’ll see that it’s going to involve doing more than just trying to sell houses. You’re also going to try to sell something more important: Yourself!
That’s right. One of your main missions as a real estate agent using social media marketing to your advantage is going to be to show people that you’re an expert in your field. You can do this by putting up intelligent real estate-related articles and real estate graphics.
It won’t take long for people to take notice. They’re going to come to trust you way more when they see you posting things that make you look like someone who knows all the ins and outs of the real estate market.
It Can Give a Real Estate Agent a Place to Showcase Their Online Reviews
The online reviews that you’re able to rack up as a real estate agent are going to be essential to the success of your career. You’ll need to gather as many positive reviews from past clients as you can.
You’ll also need to showcase these reviews in a place where people are guaranteed to see them. And what better way to do that than by taking the time to learn social media marketing? This complete guide will break it all down for you.
You can post your online reviews right on social media for all to see. They’ll make it appear as though you’re one of the most qualified real estate agents in your area and have new clients calling you in no time at all.
You Should Learn Social Media Marketing If You’re a Real Estate Agent
In 2021, it’s going to be almost impossible for you to break into the real estate industry if you don’t learn social media marketing. Social media marketing will play such a big role in your ability to help people buy and sell homes.
If you haven’t learned how to leverage social media marketing yet, you should definitely make the decision to do it soon. It will make your job a whole lot easier and help you to earn the trust of those in your community.
Want to obtain more tips on how to become a successful real estate agent? Look for them in the other articles found on our blog.