Did you know that Better Homes and Gardens is one of the most popular magazines of all time and boasts a circulation of around 7,600,000?
Whether you’re thinking of advertising in their magazine or elsewhere, it’s crucial to create an ad that will catch people’s attention and turn them into loyal customers. Simply put, there are many more wrong ways to create an ad than correct ways.
Are you wondering what you can do to up your marketing game? Keep reading to learn all about the top 4 magazine advertisement tips.
1. Be Concise
When it comes to magazine advertisements, it’s important to remember that each word should be meaningful. Magazines are already stuffed with text as it, so you should get to the point in as few words as possible.
A reader is more likely to read your ad if you avoid having a block of text accompanying it. Instead, you should let the imagery speak for itself.
If you’re trying to get people to buy the ad space in your magazine, you could make it as simple as: “Your ad here!”
2. Have a Call to Action
If your ad doesn’t tell people where to go or what to do, then you’ll be wasting your magazine publishing space.
You should include a website URL, a QR code, or another aspect that can lead readers from the ad to a place where they can learn more about your business and buy what you’re offering.
As an owner of the magazine, you could even run an ad that advertises the space they could occupy with a phone number to call.
3. Create Different Versions
Advertisers for magazines shouldn’t be afraid to experiment a bit. You could create a handful of ad variations and run them in different magazines or different issues of the same magazine.
This can allow you to think outside the box and measure the effectiveness of each variation. With this in mind, magazine owners should offer an advertisement package that allows them to feature multiple ads for a better price.
4. Get a Second Opinion
When paying for advertising in magazines, you should only run ads that you’ve tested with a focus group. Getting a second, third, and fourth opinion can go a long way toward producing an ad that’s worth every dollar.
To avoid getting overwhelmed with each ad sold, magazine owners should get ad sales software for publishing.
Ready to Excel at Magazine Advertisement?
Now that you’ve learned all about the top 4 magazine advertisement tips, you can ensure your marketing campaigns are as successful as possible. You’ll undoubtedly create an ad that catches the reader’s attention. Be sure to use some of these tips when advertising elsewhere.
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