Growing a strong brand is much more than having a stellar website or social media campaign. You need to consider all representations of your company and identify opportunities for improvement. Between 90 and 95% of purchasing decisions are based on looks alone.
Logo branding is the first impression of a company, it is tied together with a branding strategy, and they are a key part of marketing and advertising initiatives. So if you’re looking to update your logo or create a new one, be sure to consider these latest logo design trends.
Saturated Colors & Gradients
These colors are eye-catching and vibrant, and they can really make a logo pop. Gradients are also a popular choice for designs, as they can add depth and interest. If you own a clothing company, learn more here about your options.
Simplistic Geometry & Basic Shapes
2022 is going to be a big year for simplistic geometry and basic shapes in logo design. We are already seeing a lot of brands embracing this trend, and it is only going to continue to grow in popularity. Some of the most popular shapes right now are circles, squares, and triangles.
Tall Logo Design Trends
The Tall Logo design trend is characterized by being vertically oriented, often with a thin width and tall height. This logo trend is often seen in modern and minimalistic designs, and has become increasingly popular as more and more brands strive for a clean and sleek aesthetic.
Some of the most notable brands that have adopted the Tall Logo trend include Apple, Google, and Amazon.
Bold Wordmark Logos
This means that companies will want their best logos to be as simple and straightforward as possible, with a strong focus on the name of the company. This trend is already starting to gain popularity, and it is only going to become more popular in the next few years. Designers will need to be aware of this trend and be prepared to create logos that meet these guidelines.
Floristry & Subtle Decor
When it comes to floristry and subtle decor, these trends can be used to create a beautiful and unique as your brand identity. Geometric patterns can be used to create a modern and sleek, while botanical illustrations can add a touch of nature to your logo. Line art is a versatile trend that can be used to create a simple and elegant.
Sans Serif Logos
These logos are easy to read and look great on any type of collateral. This is a great way to make your logo stand out from the crowd.
What Makes a Good Logo?
Current logo design trends are favoring modern, sleek designs that are easily recognizable. Look for these trends to continue in the coming year, with even more companies opting for simple and clean that can be easily seen and understood. So if you’re looking to update your company’s logo, now is the time to do it!
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