Average Cost of Radio Advertising


When it comes to making a radio ad, a company that may not have the biggest marketing fund could wonder what the cost of radio advertising is.

On average, there are over 16 minutes of radio advertisements per hour, with most radio ads being around 30 seconds.

What goes into that, and how do you get a more affordable rate to advertise? These are some of the factors.

Voice Talent

One cost that you have to factor in for a radio ad is potentially hiring voice talent. There are professionals out there that can easily handle a commercial just like yours.

However, your script will be a big factor in what voice talent you are looking for, and if yours is more niche or unique, you could be looking at spending more money than average to hire a voice actor for this.

These are some radio ad script examples that give you an idea of what you would need to be looking for in this department.

Time of Day

Another factor for the cost of a commercial spot is the time of day that you want it aired. Generally, popular times to air a commercial would be on a weekday when people are coming to and from work.

So, for example, if people are stuck in traffic at 8 a.m. and 5 p.m. in a certain area, then that is when you will have the biggest opportunity for a larger audience to listen to your commercial.

Ad Frequency

One way to potentially save money on radio ad cost is to air the commercial more frequently on the same station or family of stations.

An example would be if you wanted to have ten spots to air your commercial instead of one. Instead of being charged $1,000 for a single commercial, you might get a better deal and perhaps only be charged $500 per commercial if you want to have ten airings.

In that situation, you would have 10x the exposure for half of the price, so sometimes investing more is a net gain for you.

Market and Show Popularity

This goes along with the time of day in that you need to give yourself the best opportunity to be exposed to more viewers. In this situation, that would mean having your advertisement played in a bigger city would cost you more money.

So, if you are trying to get an ad played in the New York City market rather than the Columbus market, you will get a chance to have more viewers. However, you will have to be prepared to be charged a much higher rate for that audience.

Show popularity is no different because, on certain stations, a hit show tends to have bigger popularity than others on it. You would have to pay more to air a commercial during the most popular show in that scenario.

Determine Your Cost of Radio Advertising

These are just a few of the factors that go into how much the cost of radio advertising can be for a business. Once your take all of these factors into account, you will have a much better idea of what you have to invest.

See our marketing section for more related information.