The Cost of Press Release Services: How to Get the Best Deal


Would your business like to send out a press release about a new product that you’re releasing or an event that you’re holding? If so, you shouldn’t try to tackle this job on your own.

Instead, you should invest in press release services from a company that knows what they’re doing. They’ll be able to put together the perfect press release for you. They’ll also be able to distribute this press release to all the right places.

Before you bring a company on board to create the best press release possible, though, you should see what your press release cost will be. You might be able to score a great deal on a press release by carefully considering which company you hire.

Here is how to score a fantastic deal when you’re in the market for a press release service.

Find Out Which Companies Can Provide You With Press Release Services

If you haven’t ever put out a press release on behalf of your business through a press release service, you might not be familiar with which companies can help you out. You’ll need to begin by compiling a long list of them.

Google “press release services near me,” and you should be presented with a bunch of good options. You should jot down the names of each of these press release services and find out where you can discover more about them online.

You shouldn’t just work with the first press release service that you can find. If you do this, you could very well end up paying way more than you anticipated for press release services.

See What Each of These Companies Charges for Press Release Services

Once you have a list of companies that specialize in writing and distributing press releases, you should see what the press release cost will be through each of them. You should be able to find this out by visiting their websites and checking out their pricing pages.

The pricing at eReleases is going to be different than the pricing found at other companies. You’ll ideally want to commit to working with a company like this since they’ll help you get your hands on a great press release without breaking the bank.

But prior to picking out a press release service, you should find out what each of them will charge you. You can see how they all stack up against one another by comparing their prices and figuring out which ones you can afford.

Discover What Is Included With Each Company’s Press Release Services

In addition to seeing how much different companies are going to charge you for their press release writing and distribution services, you should also find out what’s included with their services. Not all companies are going to set you up with the same press release services when you call on them for help.

Take the aforementioned eReleases, for example. When you sign up for their press release services, they will:

  • Provide you with a press release that is anywhere from 400 to 600 words long
  • Utilize an easy-to-read press release template
  • Keep SEO in mind while creating a press release for you
  • Distribute your press release to more than 100,000 journalists
  • Give you access to anywhere from one to three industry-specific target lists

It’s important for you to look into exactly what you’ll be getting when you work with a specific press release service. Because while one service might cost a little more than others, you might also get a whole lot more from them.

It’ll be your job to determine which press release packages will offer you and your business the most value when everything is all said and done.

Figure Out If You Might Qualify for Any Discounts on Press Releases

When you take a trip to a press release service’s website, it’s going to fill you in on how much you’ll have to pay for this service to write a press release for you. But the price that you see isn’t going to take any discounts that you might qualify for into account.

There are all kinds of things that you might be able to do to earn a discount on press release services. You should take full advantage of any and all discounts that might come your way.

Most press release services will offer special prices on their press releases at various times throughout the year. So it would be worth checking to see if there are any sales taking place at this moment.

It would also be worth contacting a press release service to see if they might be able to offer you better prices if you commit to creating more than just one press release through them. They might be up for lowering their prices a little if they know you’re going to come back to them several times for additional press releases.

Additionally, press release services might be up for the challenge of customizing a specific press release package just for you. You may be able to pick and choose different press release services from them in an effort to make their prices more affordable.

Whatever the case, it wouldn’t be the worst idea in the world to touch base with a press release company about any discounts you can earn on their services. This could lower your press release cost dramatically in a matter of just minutes in some cases.

Read Reviews to Make Sure a Press Release Service’s Prices Are Worth It

If you’re going to spend any amount of money on a press release service, you want to know that they’re going to make it worth it for you. The last thing you want to do is invest in a press release and see it get lost in the shuffle. It won’t impact your business in a positive way.

To gauge how effective a company’s press releases will be for you, you should set out to read as many online reviews for them as you can. These reviews will shine a light on what you can expect while working with a press release service.

If a press release service seems to have nothing but positive reviews from past clients, this should show you that it’ll be worth paying whatever they’re asking for in order to work with them. But if they appear to have nothing but negative reviews? That will be a different story!

You should shy away from enlisting the press release services of a company that doesn’t have the best reputation. You might be wasting your money—no matter how much they ask you to pay them—if you agree to give them your business.

Select the Most Practically Priced Press Release Service of the Bunch

The age-old saying, “You get what you pay for,” definitely applies to press release services. If you skimp on a press release and pay next to nothing for it, it might not describe your product or event in the way that you want. It also might not make its way to the right media outlets.

So when choosing a press release service, you shouldn’t just select the cheapest one you can find and roll with them. They might not be able to do the job that you need them to do.

But at the same time, you also don’t want your press release cost to be astronomical. You might end up going way over your marketing budget if you work with a press release service like this.

You should instead look around for a press release service that falls somewhere in between these two extremes. They should be practically priced so that you’ll get a great press release in the end without spending a small fortune on it.

You’ll feel more confident in a press release service’s ability to live up to your lofty demands when they fall into this category.

Start Searching for the Best Prices on Press Release Services Today

You should only have to pay a few hundred dollars at most when working with press release services. But as you’re going to see, some services charge a lot more than that while others charge just a fraction of that.

Your goal should be to compare the press release prices offered by a handful of different companies. This will put you in a better position to choose the one that your business should be working with.

Would you like to score some more tips on marketing your business more effectively than you are now? Do it by reading through a few of the other business-related articles found on our blog.