About 50 percent of customers will switch to another brand because of bad customer service.
Customer service isn’t just what happens at the point a customer is making a purchase. It also encompasses what happens before and long after they’ve made the purchase.
Are you the kind of business that focuses on the customer’s experience before and during purchase? If you’re neglecting customer service delivery after purchase, you’re leaving money on the table.
You need to interact with your customers even after they’ve received their order satisfactorily. But this raises the question, how do you ensure positive customer interactions? What are some of the ways you can use?
Read on to learn more!
1. Brochures, Flyers, Booklets, and Newsletters
Admittedly, this isn’t the first thing that comes to mind when you’re looking for ways to interact with your customers. However, this arsenal of print tools provides a cheap and effective way to reach your customers and share information.
You can use brochures, flyers, booklets, and newsletters to provide information about your products, services, and business as a whole. For example, a newsletter can inform customers about an upcoming event, which they can attend physically or online.
Although print channels offer one-way communication (business to customer), they’re ideal for passing information that doesn’t necessarily need any feedback or response from the customer. A service like digitalprintboston.com can handle all your printing needs.
2. Live Chat on Your Business Website
Today, no less than 41 percent of customers expect your business to have a live chat feature on your website. Yes, welcome to the world of instant messaging!
Live chat offers a way for website visitors to talk to a business instantly. At a time when an increasing number of people are resenting phone calls, having a live chat tool can make the difference between making a sale and losing a prospective customer.
Plus, you can integrate chatbot systems into the live chat. These bots can provide basic information or responses to the customer when there isn’t a live representative to answer back.
3. Email
Customers rarely want businesses to have their personal cellphone numbers. When it comes to emails, though, they’re more willing to give out the address.
Email is a powerful customer interaction tool – if you use it properly. Email providers now give users the power to determine which email notifications they receive, so you want to ensure emails from your business are worthy of your customer’s attention.
That aside, you can use email to send newsletters and even check in on your customers individually. The latter sounds intrusive, but throw in a personalized offer and you’ll see the response!
4. Social Media
Then there was the king of modern customer interactions! It doesn’t get better than social media when you want to keep in touch with your customers.
Every social channel provides tools that will enable you to make posts that your followers can share, like, and comment on. You can then comment back and get the conversation going.
Be careful with social media, though. If your brand isn’t engaging its audience, you could lose customers.
Interact With Customers Every Day!
When you interact with customers as often as possible, they become more engaged and loyal to your brand. But you have to find channels that are not only effective but also cost-friendly. Social media, for instance, is totally free!
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