Nearly 65% of businesses are struggling to generate website traffic and leads. If you’re not attracting patients to your healthcare brand, you might struggle to grow.
Your competitors might have an easier time appealing to those patients instead.
Here are three essential healthcare marketing strategies you can use to reach and appeal to patients. With these healthcare marketing solutions, you can set your practice up for growth.
Set yourself up for success with these tips today.
1. Optimize Your Website
About 40% of people will leave a poorly designed website. Another 38% will judge your brand based on the appearance of your site.
Meanwhile, a poor user experience will drive 50% of visitors to choose your competitors instead.
To set your entire healthcare marketing strategy up for success, make sure you create a user-friendly website. A positive user experience (UX) will keep visitors interested and engaged. You can also show consumers you’re available to help.
Make sure your site is fast and mobile-optimized. You can run your site through Google’s PageSpeed Insights and Mobile-Friendly Test to check.
Create multiple conversion opportunities throughout your site, too. For example, you can add a click-to-call button for mobile users. Make sure your forms are short and easy to complete.
Otherwise, consider adding a helpful, automated chatbot to your website. Chatbots can help further improve the user experience. They’ll ensure visitors find the information they need with ease.
When creating your site, don’t forget to consider your branding, too. Maintain brand consistency to help awareness and recognition grow.
2. Create Content
Creating content will demonstrate your experience and expertise as a thought leader in the healthcare industry. It can also ensure your website remains full of fresh content.
Focus on providing readers with valuable, helpful information they can’t find anywhere else. Try to fill knowledge gaps. For example, this expert provided his article on HEOR to better educate consumers about healthcare treatment options.
Optimize your content for search engine optimization (SEO). SEO will help your website rank higher on search engines. Then, you can reach more people who are interested in your offerings.
3. Utilize PPC Ads
Pay-per-click (PPC) advertising can also help you reach more patients online. When someone clicks on your digital ads, they’ll reach your website. You can create text and display ads to appeal to consumers.
Your ads will appear based on their demographics or search queries.
Consider creating remarketing ads as well. These ads will appear in front of previous website visitors. Then, you’ll have a second chance to convert those visitors into leads.
Healing Hands: 3 Effective Healthcare Marketing Strategies for Success
Using the right healthcare marketing strategies could help your business grow long-term. Get started with these simple healthcare marketing solutions. Track your progress along the way to make improvements to your campaigns, too.
With these solutions, you can ensure patients find the information and help they need.
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