Are you looking to improve your company’s marketing efforts?
One opportunity that many entrepreneurs are missing out on is using account-based marketing software. This is a type of software that provides particular marketing solutions for your company’s needs.
Account-based marketing offers a tailor-made experience that’ll help your company achieve its marketing goals.
So how do you choose the best account-based marketing software? Here’s what you need to know.
It Offers Predictive Marketing
The first factor you have to look for with account-based marketing software is that it offers predictive marketing.
This means that the software can make a few predictions on how to reach your target market.
Let’s say your business sells fitness eBooks. You want to use a software that can predict the following:
- What major demographic will be most interested in the products?
- What geographical locations will enjoy the product the most?
- What’s your potential revenue by selling your products?
You want to use an account-based marketing software that understands your target market and where your company should focus its efforts.
Make sure that the software also offers marketing analytics. You should see how your marketing efforts are paying off. You should also receive analytics reports to see how you’re progressing and what still needs improvement.
The next step is to look for software that offers automated services to handle your marketing services.
For example, as you scale your business you won’t have time to always post on social media. The account-based marketing software should have a built-in social media scheduler.
With this platform, you’ll create social media posts in advance. The software will connect with your social media profiles and post based on a set schedule. They can also create social media profiles using artificial intelligence.
The software should also help with writing emails for digital newsletters. The software should also help send emails on a set schedule. The software should also help garner new subscribers for your email list.
The final step is to look for software that you can customize to your needs. You can use a service, such as UserGems, to help you edit the account-based marketing software as desired.
For example, you should be able to create a virtual assistant within the software program. This virtual assistant should understand what your company needs. They’ll “speak” to you and handle tasks that you assign to them.
The more customization that the software offers, the greater its scope of work will be.
Find Account-Based Marketing Software
Now that you know the benefits of account-based marketing software you can choose the right one for your company’s needs.
You want to first look for predictive marketing in the software. This helps you find your target market and helps you understand the analytics of your marketing efforts.
Next, you want to ensure that the software has automated services. This is crucial for social media and email marketing. Make sure you can also customize the software to your liking.
You can find great marketing tips on our blog, so check out our other posts next.