Google Ads is a powerful advertising system, with small businesses generating an average of $3 in revenue for every $1.60 spent. While standard text ads are fantastic, many companies enjoy even more outstanding results using responsive search ads.
However, you need to know how to create responsive search ads properly to avoid spending your marketing budget on ads that don’t get results. This is particularly vital if you are new to this form of digital advertising.
Fortunately, we’re going to explain how you can design money-spinning responsive search ads that help you make sales.
Read on to learn about creating responsive search ads.
Use Your Headlines and Descriptions Allocations
Google responsive search ads allow you to add up to 15 headlines and 4 descriptions, and you should utilize them all. Google will automatically rotate your headlines and descriptions, using an algorithm to show the most suitable combinations to users who enter specific search terms.
By adding more options, you stand a better chance of finding the mix that resonates with consumers.
Use High Volume Keywords
Using popular keywords makes it more likely you’ll be able to grab the attention of customers that are being bombarded with ads. You can research keyword popularity yourself using online tools, but this is not always the best option.
To create more effective responsive text ads, you may want to work with a professional marketing firm. These experts can find the exact keywords that your customers are most likely to use when searching for your type of product.
Include a Call to Action
A customer may view and be interested in your ad, but this doesn’t mean they will click through to your site. When there are so many other ads to choose from, you need to give consumers a reason to choose your ad over another.
This is when using a call to action is crucial. Look for an example of responsive search ads that have a call to action that would encourage you to click. You can then use similar phrases to bring customers to your site.
A call to action should help customers understand what you would like them to do and make it easy for them to go to your sales pages.
Test and Retest
One of the most vital responsive search ads best practices is to test your results. For example, you could change the wordings for your headings and see which ones are most successful.
You could also find using one headline and description combination works well, whereas others need to be amended. This process can help you optimize your strategies so they become more cost-effective.
Create Your Responsive Search Ads Campaign
When you use responsive search ads, you can target customers more effectively and gain higher sales revenues. It can be beneficial to include as many headlines and descriptions for your ads as possible and to ensure you add popular keywords. Having a strong call to action and performing multiple campaign tests can also help you maximize your results.
Before you leave to create your responsive search ads campaign, take some time to read more of our marketing articles.