Did you know that 40% of small businesses don’t have a website? However, building a website doesn’t mean your SEO needs are taken care of.
Not doing technical SEO audits means that you’re unaware of the state of your website. That will cause you to drop in search engine rankings without knowing what the underlying issues are.
Our guide can help you get started with essential SEO audits to take your website to the next level. Keep reading to learn about what an SEO audit is and how you can do a technical SEO audit on your website.
Understand What is Website Audit
A website audit is a process of assessing and evaluating a website for its design, functionality, and overall performance. It is a vital part of any website development project, as it can identify areas of improvement and potential issues that need to be addressed. A website audit can be conducted manually or through the use of specialized software.
When auditing a website, various factors are considered, such as the site’s overall structure, navigation, content, and design. All of these elements play a role in how well the site functions and how users interact with it. In addition, the audit also assesses the website’s performance, both in terms of speed and stability.
Hiring Managed SEO Services Helps Your SEO Audit Needs
When you want to improve your website’s search engine optimization, you may want to consider hiring managed SEO services. These services can help you audit your website. They also make necessary changes to improve your SEO.
SEO management services found here, for example, can also help you monitor your website’s SEO progress. After then, they can make further recommendations to improve your ranking.
Consider Having an SEO Checker
Having an SEO checker can help to improve your website’s organic search ranking. This, in turn, can lead to more traffic and conversions.
There are several things that an SEO checker can do, such as check for titles, metatags, and keyword density. It can also help to find and correct broken links.
Learn to Understand SEO Reports
If you’re working in the SEO field, it’s important to be able to understand the various reports that you’ll be looking at. These reports can be confusing, but with a little bit of knowledge, you’ll be able to make sense of them.
Keyword Ranking
This will show you how your website is doing in the search engines for certain keywords. It’s important to track your progress over time, so you can see if your efforts are paying off.
Backlinks
Another important metric to look at is the number of backlinks. This is a good indicator of how popular your website is and how well it’s doing in the search engines. The more backlinks you have, the higher you’ll rank.
Website Traffic
Finally, don’t forget to look at your website’s traffic. This will give you an idea of how many people are visiting your site and where they’re coming from. It’s important to track your traffic so you can see if your SEO efforts are having an impact.
Know the Value of Technical SEO Audit
Technical SEO audits are vital to ensure that your website is healthy and functioning properly. By regularly auditing your website, you can catch potential issues early on and prevent them from becoming major problems.
A technical SEO audit can also help you improve your website’s performance and search engine ranking. If you’re not already conducting regular technical SEO audits, start doing so today!
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