Nearly half of patients prefer to book medical procedures online rather than call an office. Depending on the average age of your patient, this number might climb even higher. Having good website designs will keep your practice running smoothly.
How do you do it, though? How do you get patients to associate your website with the sort of comfort and reliability they’re looking for in a dental practice? Not all patients have the same priorities.
You can still start with the fundamentals, though. Dental patients have some website elements they expect will be similar from practice to practice.
Need a hand in figuring out what’s most important to your patients? Keep reading, and we’ll tell you some key elements of dental website design.
1. Well-Structured Dental Website Design
Your patients will always want to see the same information readily accessible. The services you offer, forms for new patients, payment options, and contact information should always be accessible from the home page and all other pages with a single click. If you have multiple offices, make sure to make information on each of them also available with a single click.
Think about the times you’ve paid bills online. Did you get to the payment page with one click, or did you follow it down a nest of menus? If the site was simple, you didn’t even think about it, but you probably had a few choice words in mind if the information you needed wasn’t at your fingertips.
2. Call to Action
You want potential patients to schedule appointments for services or cleanings. Make that easy, too. In addition to having single-click access to key pages, you should have multiple ways to reach the appointment page.
Many dental websites have additional buttons along the side or at the end of individual procedure pages that encourage scheduling an appointment. If someone with tooth pain reads your root canal page and goes, “I probably need one of those for my painful tooth,” they should be able to schedule without scrolling much more.
3. Patient Testimonials
These don’t need to be everywhere, but patient quotes can give a dental practice website a more personal feeling and encourage bookings. Testimonials help dental practices so much that you might consider offering a discount to customers willing to go on record with their satisfaction.
4. A Team Page
A team page can pull double duty for your practice. Not only does it assure patients that they’ll be in the hands of excellent dental practitioners, but it also shows future team members a little bit about your expectations and work culture.
If you want to turn your team page into the engine that drives both new patient leads and team recruiting, read this article here. It goes into great detail about the best things you can do for dental practice marketing, including both new patients and recruitment, on a team page.
5. High-Quality Content
When you provide information on procedures or the history of your practice, you should commit to providing it in a top-quality format. Your content should be easy to read and provide good information. This helps it rank well on search engine results pages.
Good content also helps establish you as an expert. If you have a well-written page on dental implants, your customers will view you as an authority and be more comfortable getting them from you.
Support Your Practice
A top-quality dental website design can help you attract new patients and new staff. Unclear information, typos, or ugly branding can cost you potential business. Don’t be afraid to spend a little money, as a bad design will cost more than a good one in the end.
Intimidated by the idea of producing good content that ranks well on search engines? Scoot over to our SEO section and read a few articles.