Did you know that almost 80% of internet browsers regularly read blogs?
Video may be the latest trend in the digital world, but it’s clear that the written word is here to stay. Blogging is an evergreen marketing technique that most brands should be taking advantage of.
But, what’s the point of a blog if it doesn’t get any traffic? This is where our tips come in, helping you make sure your writing is seen and your content marketing works.
Find out how to increase blog traffic in this guide.
Try Out SEO Techniques
Blog SEO is a key factor in boosting website traffic. Standing for search engine optimization, SEO incorporates various techniques that are designed to make your web pages more appealing to search engines, which will then rank them higher. The higher you’re ranked, the more likely you are to get clicks.
SEO techniques include:
- Using keywords and phrases in your copy
- Using keywords in image alt tags
- Improving web page load speeds
- Incorporating images and videos into your blog post
- Linking to authoritative websites in your posts
There are plenty of other methods out there, so be sure to learn all about SEO and increase website traffic.
Start Writing Guest Posts
Guest posts are blogs you write to go on another website’s blog. This is another aspect of SEO and, although it sounds counterproductive, it’s a great way to boost traffic.
In your guest post, you provide a link to your own blog. This not only directs traffic by encouraging readers to view your page via the link, but it also helps boost your SEO. Inbound links from reputable websites to your own site show search engines that you’re a trustworthy source.
Check out Teachingbiz services to find out more about guest posts and how they can help you.
Learn About PPC Ad Campaigns
If you’re looking for a quick way to increase traffic to a website, look into Pay Per Click (PPC) advertising.
This has the same aim as SEO – to push your website up the search results – but rather than do it organically and wait for results, you can pay search engines to put you right at the top. It should give you some speedy results!
Let People Know About Your Posts
It’s easy to get bogged down in the technicalities of SEO and PPC, but sometimes the simplest approach is the best. In this case, it’s simply telling people about your blog posts. It may sound obvious, but you’d be surprised by how many brands don’t do this!
Social media is a brilliant place for sharing new blog posts. Make sure to add a story or a quick post letting your following know a new article is live, and give them a link so that they can head straight there.
Learn More About How to Increase Blog Traffic
Learning how to increase blog traffic isn’t a quick journey. There are a lot of techniques that can drive people to your website, and it’s important you try out as many as you can to see which works for you. Keep learning and trying, and you’ll find your perfect solution!
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