Gone are the days when people consult wise people, encyclopedias, or visit libraries to answer their queries. Today the world is technologically driven, and most people carry a miniature computer, smartphone in their pocket. They refer to the Internet, specifically search engines, to find solutions to their issues and find answers to their questions. Marketers understand that catching users’ attention online is effective and powerful. They can persuade people to purchase their services or products, so they venture into digital marketing to benefit it. A vast majority do not bother to check the next pages of search engines and focus only on the first page. So marketers must constantly strive hard to keep their websites on the first SERP search engine results page.
The purpose of having a website is to stay relevant among the target audience and be available to them when and if they need you. Marketers who do not update web pages miss out on enhancing SEO ranking, and search engines put them on the back pages. Hence, they remain hidden from most of the public’s eye. Marketers need to stay updated about SEO ongoing trends as the digital marketing landscape; specifically, SEO keeps changing. Several factors which may have changed the game for companies in the past may no longer be relevant. Despite marketers working hard on them, they miss out on maximizing from those efforts. Staying abreast with the latest SEO techniques helps marketers devise strategies accordingly and put their companies on the path to success.
Below we are listing some important SEO factors to grow websites traffic:
Backlinks
It is a process of linking other web pages, infusing them in your content in such ways that they navigate users to your website. Experts regard backlinks as a significant component of SEO and advice websites to acquire more of them. Earning more backlinks from authentic and related websites makes your website reliable. Search engines consider it a positive sign while displaying results. Backlinks are not a new phenomenon, and marketers often consider it an outdated SEO component; however, earning backlinks are still very relevant. SEO considers websites with more backlinks authentic and ranks them high.
Secure Yet Accessible Website
Making a website secure is not a complicated process anymore; still, many organizations do not deem it a necessary constituent. Users are becoming smarter by the day. Now, a vast majority of people are aware of the fundamentals of websites. They can gauge if the website is secure or not. Regardless of how authentic your content is, they do not think twice before leaving your webpage when they see it is insecure.
On the other hand, Internet users are generally impatient. They do not like to spend more than twenty seconds only to see the page loading. Marketers should ensure that their websites are secure, have a user-friendly interface and readable font. Search engines put websites that do not have a secure URL on back pages, affecting their ranking, consequently, fewer users to the webpage.
Mobile Friendly
Modern world users are more inclined towards using a mobile phone for their regular and vital activities. Smartphones provide people with much ease and enable them to perform complicated tasks on them. They consider using a desktop or laptop a hassle. They prefer doing tasks on the go, which is easier on mobile phones. When users find an incompatible website on their phones, they turn to other alternatives that are mobile-friendly. Companies that do not opt for mobile-friendly websites miss out on many opportunities to turn potential customers into actual ones.
Unique and Actionable Content
Most marketers are aware that ultimately it is content that holds users’ attention and interest and extracts the desirable reaction. Organizations need to give users a reason to make them check out their webpage, as run-of-the-mill content is readily available on the Internet. Unique and actionable content is powerful and can spark interest in users. Marketers do not need to be too direct while creating actionable content; instead, they can subtly imply the action they want from the users. Creating content is a crucial SEO ranking factor. Generating one-of-a-kind content that is informative but not preachy and engaging holds users’ attention and improves websites’ traffic.
Voice Optimization
Voice search is easier, faster, more appropriate, and convenient. Contemporary users prefer doing voice search over typing on the search bar, as smart speakers and voice assistants have become mainstream today. Websites that care voices optimized content manage to gain organic traffic. In contrast, other web pages have to struggle to catch users’ attention. Organizations need to understand that voice search is different from traditional search. People tend to use more words while speaking in a microphone, while they use fewer in typing. Voice optimization can bring in more users and increase websites’ traffic.
Keywords
Using keywords in websites’ content may be an old practice. However, it still is a vital SEO aspect that puts websites on initial search results. Many marketers think that integrating keywords does not necessarily have to follow a pattern. They can do it in any way. The truth is keywords can maximize traffic only if marketers use the right-targeted ones and integrate them subtly in content. Spammy keywords can have an opposite reaction, and reputation may lead the users away.
Crawlability
Search engines need to reach websites to be able to rank them. Webpages allow search engines to reach them, scan and review their content to determine the ranking. Marketers should frequently conduct a site audit to analyze the website as it is a significant aspect of SEO ranking. Websites’ owners can submit a site map to search engines and appropriately use robots.txt to pinpoint which pages to make accessible for search engines.
Conclusion
Modern world marketing is vastly different from previous years. Today, having an online presence is essential to reach out to target customers. Establishing a website is not the only task. Marketers have to strive hard to ensure that their websites stay relevant and rank high in search engines. Search engines consider several factors while displaying search results and ranking websites. Webpages producing factual content and integrating right-targeted keywords find a spot on the first page of SERP.
