The Types of Marketing: A Guide for Businesses


Did you know that about a quarter of small businesses don’t have a website?

If you have an up-to-date web presence for your business, you’re already miles ahead of the competition. But do you also recognize the importance of marketing for your business and allocate the necessary resources to this vital business function?

On a small team, formal marketing strategies may be the last thing on your mind. However, investing in just a few types of marketing will help you see results while maximizing the return on the effort you put into your marketing ideas.

Unsure of where to begin? Keep reading to learn four of the most common marketing strategies for business today.

1. Digital Marketing

Digital marketing refers to all of the marketing efforts completed in an online format. From video ads to social media posts, anything online that’s used to promote your brand and products counts as digital marketing.

As you can imagine, the broad scope of this type of marketing can make it difficult for small teams to tackle. Thankfully, digital marketing agencies like can supplement or take over your existing marketing efforts and take them to the next level.

2. Traditional Marketing

Traditional marketing is sometimes called offline marketing. In contrast to digital marketing, traditional marketing is any marketing activity that takes place offline.

Even though the Internet is everywhere, it doesn’t mean that traditional marketing is obsolete. Print ads, direct mailing, billboards, and TV ads are still effective ways to reach your audience and keep your brand at the front of their mind.

3. Content Marketing

Content marketing involves creating content that holds value for your target audience. The goal is to attract your customers to your brand and set your brand up as an expert in your industry.

Informational articles, blog posts, webinars, and YouTube videos can all be used in your content marketing strategy. Ideally, these free pieces of content attract potential customers to your site. Then, you can offer them more valuable content in exchange for an email address that you can use to promote your paid products later down the line.

4. Social Media Marketing

Although this is technically a subset of digital marketing, social media marketing deserves a category of its own. That’s because this area of digital marketing is so vast that it requires a unique knowledge base.

Social media gives you the opportunity to be in direct conversation with your customers. You can build a community and connect with them on a personal level. Done well, this develops brand trust and loyalty.

Discover More Types of Marketing

Now you know about four of the most common types of marketing among businesses today. From traditional marketing to social media marketing, employ these strategies to help you reach new audiences and grow your customer base.

These marketing options are just the beginning; do a little research, and you’ll find tons more to discover in the world of marketing!

Interested in learning more about the benefits of marketing for your business? Look through the other articles on our site for more!