According to a recent study, seven in 10 shoppers agree that a product’s packaging design influences their buying decisions. No matter what you’re selling, presentation matters.
While there are many different types of materials you can use and formats you can employ, have you considered the cost-effectiveness and convenience of plastic packaging bags?
Along with plastic containers, these are some of the most economical types of packaging you can buy. Today, we’re sharing a few of the main reasons why it’s smart to use them in your own marketing campaigns.
Showcase Product Transparency
As you might expect, one of the best parts about using plastic packaging containers is that they’re fully transparent! This allows you to show your buyers exactly what they can expect to receive when they purchase your product. Of course, you can also customize your design to include colored plastic, as well as varying degrees of opaqueness.
It may sound like a simple concept, but modern shoppers are prioritizing visibility and transparency more than ever before. In fact, one survey showed that a staggering 94% of consumers want brands to reveal every step of their supply chains, and would be loyal to them for doing so.
While plastic packaging tubes, containers, and bags won’t show the full breadth of your operations, they are a great first step. They send a message to your target buyers that you have nothing to hide. You want them to understand exactly what they’re getting before they make a purchase.
Ensure Durability
Maybe you’re shipping your products all the way around the world. Or, you might be stocking the shelves of a local mom-and-pop store. Either way, you want packaging that will last.
Plastic product packaging more than delivers. This material is incredibly durable and built to last, so you can rest assured that your products will maintain their structure and integrity, even during transit.
As such, you can use these containers to hold a wide variety of items, including:
- Perishable food items
- Fragile heirlooms
- Medical components
- Electronics
- Clothing
- Jewelry and accessories
The production and shipping stages can be tough on products, especially ones that require extra care while handling. With plastic packaging, the item will look the exact same when it’s delivered as when it was prepared.
Keep Packaging Lightweight
Another reason to partner with plastic product packaging companies? This material is lighter than other alternatives, such as:
- Cardboard
- Glass
- Aluminum
- Steel
- Rubber
- Cork
- Textiles
Not only does it make the product easier for your consumers to handle, but it also keeps shipping and manufacturing costs low. In today’s competitive business realm, it’s critical to capitalize on any opportunity that allows you to save money without compromising quality.
You can also seal your packaging tightly around your product for shipping, which reduces its overall weight even more. By eliminating excess air, you can ensure no square inch of your packaging goes to waste.
Variety of Shapes and Designs
Plastic is very versatile and can be used to form many different shapes. No matter how unique your product’s shape might be, a packaging company can help you create a custom container that fits just right.
From point-of-purchase displays and plastic packaging tubes, there’s no limit to what you can create. A few of the most common examples include:
- Bags
- Pouches
- Sleeves
- Boxes
- Trays
- Bottles
- Drums
- Pots
You can even dictate specific details about how the container will look and function, making decisions such as:
- Wall thickness
- Outer dimensions
- Inner dimensions
In addition, you can even specify the type of plastic used in your packaging. A few of the different kinds used frequently in manufacturing include:
- PETG Copolymer (Polyethylene Terephthalate Glycol)
- Tenite™ CAB (Cellulose Acetate Butyrate)
- Tenite™ CAP (Cellulose Acetate Propionate)
Before teaming with a packaging company, ask about their custom options and make sure they have what you need. Petro Packaging Company offers all of the types of plastic above, so view them here for more information.
Plastic Packaging Can Be Sustainable
As you consider plastic packaging, one of your main concerns might be sustainability. However, it’s important to note that this material can be highly efficient and sustainable.
For one, it’s easy to recycle plastic. It can also be combusted to create energy.
It also requires less energy to manufacture and produces a lower amount of greenhouse gases compared to many alternatives. As you do your research, ask each company about their commitment to the environment, and learn more about the work they’re doing to keep their products sustainable.
Affordable Design
Finally, plastic packaging is also some of the most economical on the market. As supply chains become more complex and the cost of manufacturing continues to rise, business leaders are looking for more ways to conserve resources.
If you haven’t considered this type of packaging material in the past, it’s smart to look into it now. Industry prices at rising at their quickest rates in more than 40 years, and the pattern continues to trend upward.
Consider Plastic Packaging Bags to Showcase Your Products
Smart product packaging is all about being efficient yet beautiful. With plastic packaging bags, bins, and containers, you can show off your items for everyone to see. This way, your products are the stars of the show, as they should be.
Plastic is durable, inexpensive, and lightweight. It’s also highly customizable and versatile. This makes it the ideal packaging material for businesses across myriad industries.
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