It takes a while to get into the swing of things if you’re trying something new – at least for many people. And the same goes for Business, even if you’re running a franchise and have all the support you can get from a franchisor. Plus, you can get only so much assistance as a franchisee. As such, you might mumble under your breath, “I want franchise marketing agency near me.”
You could even take a step and search that phrase on your favorite browser. Or maybe you’re on the fence and don’t know how you stand to gain by investing in franchise marketing services. Well, if that’s your situation, here’s a rundown of how a marketing agency can help your franchise (as a franchisor or franchisee):
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Increases Leads to your Business
Any marketing agency’s primary aim is to increase leads. More leads mean more potential customers, which could positively impact your sales and revenue. Generally, a good service provider can help you generate leads through various means, including:
- Search engine optimization (SEO)
- Content marketing
- Social media marketing
- Lead generation campaigns such as trade shows
Essentially, a digital marketing agency helps your franchise gain exposure. And when this happens, it significantly boosts your brand awareness efforts. In that way, more prospects know about your Business, which raises your odds of converting such leads into sales opportunities.
For instance, a lead generation strategy can increase organic traffic to your site. Such an approach may also involve the use of valuable content. That way, you can attract potential candidates interested in franchising opportunities – if you’re looking to scale your franchise. After all, marketing is all about numbers.
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Helps Track Your Return on Investment (ROI)
Whenever we invest in a project or endeavor, it helps to know what we’re getting in return. And if you’re in Business, assessing how you’re doing is equally critical. Otherwise, you would be in the dark.
With a marketing agency’s help, you can track your marketing campaign’s ROI. This information is essential as it allows you to see whether or not your investment is paying off.
If you’re not happy with the results of a particular campaign, a good agency can tweak or pursue a different approach. Overall, by tracking your progress, you can have a better idea of the direction your franchise is heading.
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Facilitates Critical Analysis
A marketing agency will help you analyze and understand your target market. This is critical for designing strategies that work because if you don’t know whom you’re marketing to, it’ll be tough to make an impression.
Critical analysis may involve an assessment of your core strengths and weaknesses, not to mention the opportunities and threats you face as a franchise. Such analysis (data) can provide the grounding you need to market your business to a potential franchisee. Among the analytics you need to keep tabs on include:
- Traffic
- Your marketing funnel
- Site bounce rate and page views
- Number of unique visitors
You may also evaluate the marketing strategies your competitors are employing. By so doing, you can set a plan in motion that’s tried and true. In turn, this may help you leapfrog the competition.
Full disclosure – analytics is quite technical and involves various mechanisms and tools. As such, it implies allocating significant pockets of your valuable time to figuring things out. And for most business owners, time is a resource in short supply. Hence, it’s only natural to delegate such work to a reputable marketing agency so you can focus on what you’re great at – keeping your franchise humming.
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Promotes Adaptability
The business environment is continually evolving; what worked yesterday night might not this morning. A marketing agency can help you change with the times. That way, you can stay ahead of the curve or keep up with your rivals. Similarly, they can keep tabs on industry news and trends to ensure your franchise isn’t left behind.
Let’s consider SEO (for a moment) to help drive the point home. Search engines are constantly updating their algorithms – rules and other nitty gritty. If you rely heavily on SEO, you could easily slip down the pecking order following the release of an update, especially if you don’t keep up.
A marketing agency understands how to navigate such changes, so your website pages don’t get deindexed. For instance, they can evaluate the layout of your site and work to optimize its speed by integrating necessary changes to maintain a top ranking on search engine results pages (SERPs). Simply put, they handle the technical stuff, especially if you don’t have an in-house workforce. That way, they can help take some of the load off your shoulders.
I’m sure you now get the drift. As we’ve spelled out, liaising with a digital agency is a boon to any franchise. Hence, it would help if you teamed up with such a firm to take your Business to the next level.
