Every day, people around the world watch 1 billion hours of videos on YouTube. This speaks volumes about how powerful and captivating this media format is!
This also means that your business should be investing in video marketing yesterday. Otherwise, you probably aren’t seeing profits as high as they could be.
If you’re interested in hearing more, we’ll show you the top 4 benefits you can get from video marketing below.
1. Increase Conversion Rates
There’s only so much you can do with words and images, even if you get the best copywriters and photographers. If you’ve got a more complicated product, this can leave users confused and as a result, they won’t convert.
Video marketing allows you to produce things like explainer videos, which gives consumers a way to understand your product in a simple and fun way. And when they can understand what you’re doing, this can help them realize they need you, which then leads to conversions!
2. Get Better Ranking on Google
All businesses are competing for that #1 spot on Google. Anything lower, and you risk being a no-name that no one’s heard of, since consumers tend to only look at the top few spots on search engine result pages (SERPs).
An excellent way to bump your business up on SERPs is to perform search engine optimization (SEO). A lot of it can be done through your written content, but SEO for videos can help as well. So video content marketing can give you a leg up on your competition, especially when you take time in finding the best video marketing company to help you.
3. Get More Engagement
Take a look at any social media platform and you’ll see that posts with videos get far more engagement than those without. If you want to create a buzz about your company, then video marketing services are definitely the way to go.
Not only will people talk about your business more, but they’ll also provide free marketing. Internet users love sharing videos, so when they do this, you won’t have to spend any money to get some extra visibility and awareness.
4. Build Trust
Too many businesses today are faceless and cold. Without a connection, you can’t build trust with consumers.
Video marketing allows you to show your company’s personality and its people, which can help users feel more comfortable with your brand. From there, they’ll trust you, and eventually, they’ll convert with a sale.
Get Started With Video Marketing Today
Marketing is vital for businesses to spread awareness and gain conversions. And your marketing strategy needs to be multi-layered and incorporate various tactics to get the best results possible.
As you can see, video marketing comes with many benefits, so find a good video marketing agency to work with. With their help, you’ll stand out above the crowd and propel your brand to success!
Do you need help in other areas of marketing? Then check out our other blog posts!