Experts report over 17% of all people on the planet use Instagram today. This staggering figure means there are enormous opportunities for savvy eCommerce entrepreneurs looking to start a new brand.
But, how easy is launching products on Instagram? After all, there is already plenty of competition on the platform, and increasing numbers of business owners join the site every day. The good news is you can follow some straightforward hints and tips to increase your chances of success.
Let’s dive in and find out how to start your Instagram eCommerce business.
Create Customer Personas
When you were at the product development stage, you would have considered how your goods would solve a problem. Now you’re ready to bring it to market; you need to determine exactly who could benefit from using your product. Think about your target audience in terms of their age, location, job type, hobbies, and any other criteria that could be relevant.
You can then laser-focus your marketing on this specific demographic.
Partner With Instagram Influencers
The marketing industry constantly evolves, and influencers now play a significant role. But, you can’t just partner with an Instagramer with a larger following. It’s essential to find a person who fits with your brand and has a high audience engagement rate. You should also ensure they have a reasonable pricing structure, so you don’t pay over the odds for their services.
When marketing a new product, it’s helpful to create a buzz before the launch date. Be sure to post photos showing your item in use, displaying why it would make a great purchase. You can also enter consumers into a prize draw if they like and share your posts. This is a great way to spread the word and get as many eyes as possible on your product range.
It’s also possible to run a countdown to your launch date, providing daily updates for consumers who might otherwise forget when they can buy your items.
You could even suggest consumers download Instagram photos so they can quickly look up your products when offline.
One of the most vital elements of your marketing efforts is engaging with customers. Modern consumers like to connect with companies and talk directly to the owner. By being interactive, you can answer any queries and help people make up their minds about your products.
This approach is also an effective way to build relationships and turn one-time buyers into loyal repeat customers.
Launching Products on Instagram Can Be Fun
Although the eCommerce industry is competitive, Instagram offers entrepreneurs fantastic opportunities to create a lucrative online business. It’s vital to know the characteristics of your target audience, get consumers excited about your products, and make it easy for them to make purchases.
Before long, you could have a well-established part-time or full-time business.
If you’ve enjoyed reading this article, be sure to check out more great posts in our Marketing section before you go.