You need to get your business in front of the right people. This is the best way to ensure that you avoid the dreaded statistic that says 20 percent of small businesses fail in the first year.
Trade shows are a great way to promote your business. You get in front of people who are ready to buy whatever you have for sale.
However, the challenge is that most trade show exhibitors don’t know how to attract attention with their small booth space. That’s where these seven small trade show booth ideas come in!
1. Make People Feel Comfortable and Invited
People are reluctant to approach booths when the exhibitor looks like they’re not happy to welcome them.
This means you need to train your staff. Talk about how they will be arriving at the show and what display materials they’ll need to bring with them.
Teach them about any new products that the company will be showing. Give your employees an overview of the company’s marketing message so they know what to say by heart when they greet people walking by.
Make sure they know what you want them to say if people ask questions about who you are or what you sell. Must-know information about your company should also be communicated during training.
While all these techniques will help, one of the best ways to make people feel comfortable and invited is to have staff circulate through the area where the booth is located.
Also, make sure there is enough space for potential customers to walk around your stand without bumping into each other. Ensure that they can get out of the booth quickly if needed.
If you make it a pleasant experience, people will come back and get more information later even if they leave. After having time to think things over and looking at other stands yours may just be the one that sticks in their minds.
2. Give Away Freebies
Another great way to get attention at a trade show is to provide free samples of your products.
It is best to use promotional items that they will find useful. These include pens, bags, mugs, and t-shirts depending on the niche that you are in.
By giving away freebies or even having them take home a product sample, you will get them to come back for more.
3. Use Interactive Technology
Along with free samples, one of the best ways to get attention is through interactive technology. For example, having a photo-op or selfie station where attendees can take pictures in front of an innovative backdrop is a good idea.
One example of this is an app called Shift. It’s designed to be used at trade shows and is loaded with content that makes it interactive.
For instance, the app has QR codes that allow visitors to scan them and then be presented with videos that explain the content on display in your booth. You could also use technology like tablets or laptops to display information about your company, products, or services.
If you do use technology to display information, you should remember that it may take a minute or two for visitors to get used to the app and figure out how everything works.
Another great way of using interactive technology as part of your trade show booth design is by giving people stickers with QR codes on them. If someone takes a sticker from you, they can then scan its code so they have access to online content from your company in the future.
4. Make a Splash with an Eye-Catching Sign
While all the techniques discussed so far are great, nothing will get attention more than a well-designed sign that makes a splash at the trade show!
If you’re not sure how to create one yourself, there’s no need to worry because there are trained sign-design experts that can create signs for your booth.
Use eye-catching colors, people notice color first, so if your sign is colorful enough, it can catch their eye from far away. The best colors for this are reds and greens as they stand out against most backgrounds.
5. Set Up an Eye-Catching Booth
Planning out what people should see when they walk through your space is critical to setting up an eye-catching booth to get people’s attention.
Present your product in a unique way. Make people want to look at it and talk about it to their friends. For example, if you are selling sunglasses put them on models so that the visitors can see what they would look like with those glasses on them!
Decorate your stand with balloons because it will be hard for visitors to pass by without noticing something like that. Use balloons related to holidays or special occasions (e.g., red hearts for Valentine’s Day).
6. Provide a Special Trade Show Deal
Your company can offer a special trade show deal to people visiting the booth. Put up large posters with the message about your trade show deal.
Encourage people to enter your giveaways and raffles. You can find out more about using giveaways and raffles at Rockway Exhibits.
7. Use Social Media
There are many different techniques that can be used to promote your trade show booth displays. Social media is one of the best methods for attracting attention.
There are a wide array of social media platforms, which you can use for this purpose. This includes Facebook, Twitter, Instagram, YouTube, LinkedIn, and Google+.
Make sure that you let your followers know that you will be at a tradeshow and about the promotions you will be doing. This is especially important if you are a local brick-and-mortar business.
Small Trade Show Booth Ideas
You are now equipped with seven small trade show booth ideas. If you use them wisely you will have a successful show.
Carefully craft your strategy for getting people to your booth in order to ensure that you get the most out of the experience. Once you do this, you will increase brand awareness and get new customers.
If you would like more tips, please visit the business section of the website.