Most of the people do SEO of their websites to increase the ranking of their websites. After spending enough time and efforts on the SEO of your website, if your website is appearing in Google’s top results, you will get the reward of your efforts. Now, the problem is that after appearing in the top results, if your website suddenly disappears from Google, it is shocking news for you. Mostly, this kind of problem occurs when Google makes changes in its algorithms. Here, we will discuss what should be done to get the old positions of your website in Google.
Reason for website disappear from Google Ranking
Check Why Your Website Goes Down
Once, your website is disappeared from Google, the next step is to recover your website. It is possible only if you know why your website goes down. For this reason, first of all, you should check either your website’s ranking is dropped due to the downtime or its ranking is dropped due to any other reason. Its reason is that if your website is facing downtime issues, there is a possibility that your website would be offline when search engines are crawling your website. Due to this kind of issue, the ranking of your website will be decreased. Its reason is that Google doesn’t like to show such a website in its search results which is creating these kinds of problems. If your website is facing downtime issue, you should fix these issues. After fixing these issues, your website will be accessible for the search engines and you will see a gradual increase in the ranking of your website.
Check Google’s Quality Guidelines:
As we know that Google is the world’s largest search engine and it is also known as the world’s most legitimate search engine. Its reason is that this search engine is providing the best quality results to the users. For this reason, Google has also explained some guidelines about the quality of a website. If your website is not violating these guidelines, Google will try to show your website in its top results. On the other hand, if your website is violating these guidelines, Google will penalize your website and ranking of your website will be decreased. Therefore, you should read Google’s quality guidelines thoroughly and try to know either your website is violating these guidelines or not. If your website is violating these guidelines, you should try to improve the quality of your website.
Check The Visibility Of Your Website To The Search Engines:
It is a fact that Google bots try to index those websites only which are visible to them. If robot.txt or meta tags in your website are denying the access of your website, search engines will consider that you are denying the access of Google. To check the visibility of your website in the Google, you should open Google Webmaster Tools and fetch your website in the ‘Fetch as Googlebot’. If it is showing ‘Success’ dialogue, it means that your website is visible to the search engines. On the other hand, if it is not showing ‘Success’ dialogue, it means that your website is not visible to the search engines. Therefore, you will have to fix the visibility of your website by fixing robot.txt and meta tags errors.
Check The Quality Of Inbound Links:
Nowadays, different people are providing lots of offers to website owners. For example, an offer of 1000 links just within $10 is an appealing offer for the website owners but before availing this offer, you should know that these links will be low-quality links. Nowadays, Google is penalizing those websites which have low-quality backlinks. If your website is suddenly disappeared from Google, you should also check the quality of the inbound links. While taking an overview of these inbound links, if you know that some links are low-quality links, you should remove these links. The best way to remove the low-quality and spam links of your website are to create a txt.file of these links and submit it in the Google Disavow. After removing these backlinks, the spam score of your website will be decreased. Therefore, if you create the best quality and natural links for your website, the ranking of your website will also gradually increase.
Stop Keyword Stuffing:
In the past, the website owners could rank their web pages by using the technique of keyword stuffing but now, Google has made lots of changings in its algorithms. Google is penalizing those websites which are doing keyword stuffing. If the ranking of your website is suddenly decreased, you should also try to know either you are doing keyword stuffing in your web pages or not. If you are doing keyword stuffing in your web pages, you should stop it. Moreover, you should also review all the web pages and try to maintain a density of 1-2% in the web pages. For example if your page is on assignment writing service, using this keyword 8-10 times in 1000 words is a good idea. After making these changes, when you submit it again in the Google Search Console, you can also increase the ranking of your website.
Remove Duplicate Content:
Google likes unique and original content. If you are sharing duplicate content on your website either in the form of words, images or videos, Google will catch your website at one stage and it will penalize your website. After getting a penalty from Google, your website will suddenly disappear from Google’s search results. Therefore, if you are using duplicate content in your website, you should suddenly remove it. After removing the duplicate content from your website, when you submit it again in the Google Search Console, the ranking of your website will be gradually increased. After creating a post for your website, you should try to check it from the plagiarism checker software or website and try to make sure that your content should be 100% unique. Moreover, if you want to add images in your web pages, you should try to select such images which are free from the copyright issues. By following this technique, you can easily improve the ranking of your website.